Leads In Digital Grocery Shopping

As grocery shopping shifts online, Malaysians want brands that deliver quality, service, and innovation in tandem.

AEON CO. (M) BHD., a familiar name since its first JAYA JUSCO store opened in 1984, has done just that. From its “customers first” philosophy to the launch of myAEON2go, AEON has adapted to changing needs while staying true to its roots.

This balance of heritage and innovation earned AEON the title of PC.com Reader’s Choice -Best Online Grocery Retail Award, recognising its role in making everyday shopping simpler, trusted, and more personal.

Representing AEON at the event were Ms. Audrey Lim, Co-Chief Operating Officer (Retail), together with Mr. Takakazu Matsubara from the myAEON2go team, who proudly received the award on behalf of AEON.

Customer-Centric Innovation

For AEON, being named Best Online Grocery Retail is more than an accolade — it reflects the trust customers have placed in the brand for decades. Audrey Lim, Co-Chief Operating Officer (Retail) at AEON, said the award affirms AEON’s philosophy of putting customers first while adapting to new expectations.

“This recognition is deeply meaningful for us at AEON. It stands as a testament to our promise of always putting our customers first,” Lim shared.

“The myAEON2go platform was designed to be convenient and user-friendly, making it easier for our customers to shop anytime, anywhere.”

The award also underscores AEON’s approach to digital retail: pairing technology with a human touch. For Lim, experience rooted in care — one that customers can trust and truly value.

Customers Vote Counts

AEON’s journey to attaining the Best Online Grocery Retail award is deeply rooted in the enduring trust and loyalty of its customers. Lim expressed sincere appreciation to those who have not only voted for AEON but have also continued to choose the brand as their preferred grocery partner.

“We would like to express our heartfelt thanks to our loyal customers and voters who placed their trust in us. This award is not just a recognition of our efforts, but also a celebration of their continued support and confidence in myAEON2go,” she remarked.

Customer feedback has been pivotal in shaping the evolution of myAEON2go. AEON listens attentively to its shoppers, using their insights to refine and enhance the platform’s service delivery.

This ongoing dialogue ensures that convenience, quality, and value remain the cornerstones of the AEON online grocery experience. The company sees this relationship not merely as a business transaction but as a partnership that enriches the everyday lives of its customers.

2025 Makes A Pivotal Year

In 2025, AEON achieved significant strides that reinforced its leadership in digital retail. The company established strategic partnerships with both international and local firms beyond the AEON Group, introducing fresh ideas and expanding product variety to add greater value for customers.

Within its ecosystem, AEON deepened collaboration with AEON Bank and AEON Credit Service, enabling integrated solutions such as seamless payments, financing options, and loyalty rewards, which enhanced the overall customer experience.

A major milestone was the nationwide expansion of AEON’s delivery service across Peninsular Malaysia. This extension ensured that customers beyond major urban centres could conveniently access AEON’s trusted range of fresh produce and household essentials.

Lim noted that this achievement brought the AEON experience closer to more households, making everyday essentials readily accessible.

On the technology front, AEON implemented significant improvements to the myAEON2go mobile app, focusing on simplified navigation and a smoother checkout process. These user-centric upgrades reflect AEON’s commitment to delivering an online grocery shopping experience that is efficient, reliable, and enjoyable.

Sustaining Excellence into the Future

This dual approach—leveraging innovation while uplifting communities—ensures AEON continues to be more than just a retailer. It positions the company as a bridge between customers and producers, creating a retail ecosystem that delivers mutual benefits.

Looking ahead, AEON’s strategy is clear and focused on sustaining its remarkable achievement. Investments in technology will continue to simplify and enhance grocery shopping efficiency without compromising the essential human element.

Employees involved in picking, delivery, and partnerships will remain central to operations, ensuring that sincerity and care are always at the forefront of customer service.

AEON also intends to deepen its commitment to supporting local suppliers and small and medium-sized enterprises (SMEs). By connecting these producers to its physical stores and digital platforms, AEON provides opportunities for local businesses to thrive while offering customers fresher and more locally sourced products.

The development of AEON’s private label, TOPVALU, in collaboration with local producers exemplifies this commitment.

This dual approach—leveraging innovation while uplifting communities—ensures AEON continues to be more than just a retailer. It positions the company as a bridge between customers and producers, creating a retail ecosystem that delivers mutual benefits.